Bitcoin's genesis block contains this text published at the New York Times on January 3rd, 2009:
The Times 03/Jan/2009 Chancellor on brink of second bailout for banks
According to the Bitcoin Wiki, this guarantees that the block was only created after this date.
What would be the problem of using any other random quote?
New York Times, justThe Times(UK) – Billy Moon Sep 27 '12 at 12:26