A few projects have done this (although more recently with EOS and Ethereum). The only notable one I can remember off the top of my head is Clamcoin:
Every person who had Bitcoin at block 300,377, Litecoin at block 565,693, or Dogecoin at block 218,556 was given ~4.6 CLAM.
This has spawned a few digging services over the years, where you can upload old LTC, BTC, or Doge wallets (after removing those coins, of course) and get Clamcoin out.
On Ethereum, 0x31a240648e2baf4f9f17225987f6f53fceb1699a0x31a240648e2baf4f9f17225987f6f53fceb1699a
distributed 0.000000007777777777 ETH0.000000007777777777 ETH
to some 174,655174,655
addresses as a marketing gimmick for an ICO called Safe. Many other Ethereum ICOs conduct air drops, usually with some rules like "Any address that sent or received ETH between X and Y blocks".
More recently, some EOS projects have been "spamming" free 0.0001 EOS0.0001 EOS
to various accounts
I do believe that Clamcoin is the only major example of distribution based on community participation at that scale, though.