There is a software product that I'm interested in purchasing a license for. I sent an email to their customer service asking if they would be interested in accepting Bitcoin. Software licences seem an ideal use of Bitcoin since there is not physical product to ship. Since the product is "virtual", why shouldn't the payment be "virtual" too?

They emailed me back the question "What is bitcoin?" What is the best way to answer them? Is there a blog or web page that is specifically designed for this situation?

  • I added to the linked question a link to a reddit discussion about this. But do know there is no "perfect pitch", you need to explain it in a way the specific listener will understand. And unless he knows you, you need it to be short enough not to lose his attention. Oct 16, 2013 at 5:27

2 Answers 2


The simplest way to explain it is that it is an alternative currency.

Of course, this is just going to prompt more questions. So why not use a different example. Explain it like this:

"Bitcoin could be thought of as a commodity, like gold, that people purchase to invest it. Let's say I have a Gold Bullion coin worth USD 1,600, and you have a software program that costs USD 1,600. I could then offer to use my Gold Coin to buy your software program. I get the software program, you get the coin. You can then choose to sell the coin now for the USD 1,600, or you could hold on to it to see if its value appreciates."

  • Just my personal opinion. If merchants aren't already accepting Bitcoins, they probably won't start right away. However, explaining it to them could generate interest in the currency, so in the future they might start accepting it. Again, just my opinion!

Hope that helps!


I think this is perfectly suited to an online merchant audience:


  • While this link may answer the question, it is better to include the essential parts of the answer here and provide the link for reference. Link-only answers can become invalid if the linked page changes.
    – cdecker
    Oct 16, 2013 at 20:09
  • Well it's a video
    – RentFree
    Oct 16, 2013 at 21:42

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