There is a software product that I'm interested in purchasing a license for. I sent an email to their customer service asking if they would be interested in accepting Bitcoin. Software licences seem an ideal use of Bitcoin since there is not physical product to ship. Since the product is "virtual", why shouldn't the payment be "virtual" too?
They emailed me back the question "What is bitcoin?" What is the best way to answer them? Is there a blog or web page that is specifically designed for this situation?