Also, the name Earthcoin suggests to me that it may be somehow more sustainable with regards to the computing resources required to support it; is there any basis in that?
The official site appears to be http://getearthcoin.com/ which has some pretty logos but is woefully lacking in technical detail. As it probably always the case with an altcoin, it also has a thread on bitcointalk.org which seems to describe a very odd block reward system with some days paying 2 or 5 times the normal block reward.