In case you owned some BTC you can exchange it easily for Ardor in one of the exchanges who maintain BTC\ARDR market. for example:
- Poloniex.
- Bittrex.
In case you don't own any BTC you need to buy some and then the above.
In general: before trading you need a platform that will generate you Ardor private/public key so later you will be able to commit transaction - this pair can be stored web exchanges, desktop client or else.
When this is done (you found way to store your tokens), you can search for exchange place who have a market Ardor\AnyKindOfValueYouWant and there you can start trade with users.
By market I don't mean only one of the listed above, it can on be even on instant msg platform such as Whatsapp, Telegram or Facebook group.